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Canadian SEO Consultants Directory
(SEO = Search Engine Optimization)

CANADIAN SEO CONSULTANTS DIRECTORY:


SEO TERMS: (Acronyms, Short Definitions & Short Explanations)
Here are some search engine optimization terms to consider...
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Acronym & Short Def.

Short Explanations


AJ - Ask Jeeves

A search engine, visit: http://www.askjeeves.ca


CPC - Cost Per Click

Payment made everytime someone clicks on your ad to visit your site destination.


CPL - Cost Per Lead

The amount it costs your business per lead to your website.


CPM - Cost Per Thousand

The amount it costs for 1000 clicks to your website.


CPS - Cost Per Sale

The amount it cost your business per sale (all venues to get there).


CTR - Click Through Rate

The rate it would cost you if someone click through your ad.


CWO - Chief Web Officer

Destination given to an online professional.


DH - Direct Hit

A direct hit to your website. Images, Files, etc...


DMOZ - Directory Mozilla

ODP - Open Directory Project


DNS - Domain Name System

A system that tells the internet "where" your website files are located.


EPC - Earnings Per Click

The amount you have earned per click to your website (%).


FAQs - Frequently Asked Questions

Answers to support questions on your website.


FFA - Free For All

"Links Pages" you DO NOT want to submit your site to.


FTP - File Transfer Protocol

A program that allows you to "upload & download" your website files to your site.


G - GOOGLE

Search Engine, visit: http://www.google.ca

HB - HotBot

Search Engine, visit: http://www.hotbot.com


HTML - Hyper Text Mark Up Language

Simple format website design code & structure. Many websites are built through HTML.


HTTP- Hypertext Transfer Protocol

View Explanations >


HTTPS - Hypertext Transfer Protocol Secure

View Explanations >


ICRA - Internet Content Rating Association

Visit, http://www.icra.org


IIS - Internet Information Services

Web server that provides a highly reliable, and scalable Web application infrastructure for all versions of Windows Server 2003


INK - Inktomi

Search Engine, http://www.inktomi.com


IP - Internet Protocal

Numbered destination to online servers, computers, etc.. (ex. 24.216.49.390)


ISP - Internet Service Provider

The company that connects you to the internet.


IT - Information Technology

Designation for IT services online and offline.


IYP - Internet Yellow Pages

Yellow page directory services online.


KDA - Keyword Density Analyser

A program that analyses your web page to determine a percent of keywords used within your content. (% ratio)


KEI - Keyword Effectiveness Index

Determines the best combination of keywords for your industry specific.


LS - Look Smart

PPC Search Engine / Directory, visit: http://search.looksmart.com


METADATA - Data About Data

Meta Tag information about your website page. Each individual page description for search engines.


MS - Microsoft

Large applications, business services, online services coporation. Visit: http://www.microsoft.com


MSN - Microsoft Network

Online Services, visit: http://www.msn.com
CND Search Engine, visit: http://search.sympatico.msn.ca


OOP - Over Optimized Penalty

A penalty given to websites that "over optimize" their website in order to trick search engines.


P2P - Pay To Play

Payment cost in order to play your favorite online game, casino, etc...

PDF - Portable Document Format

Adobe PDF - Portable Document Format. You need an "Acrobat Reader" to view these secure online files.


Pay For Inclusion

The amount needed to pay to submit your company to a "paid" directory online.


PCP - Pay For Performance

Same as "CPC - Cost per click"


PCP - Pay For Placement

Same as "CPC - Cost per click"


PPC - Pay Per Click

Pay per click search engines. You bid on a result and pay everytime someone clicks on your link.


PPCSE - Pay Per Click Search Engines

For an extensive list of pay per click search engines visit: http://ww.payperclicksearchengines.com


PPV - Pay Per Visitor

Payments made per unique visitor to your website.


PR - Google Page Rank

Google's page ranking system that ranks your website according to many factors. Visit: http://www.google.com/technology


QC - Quality Control

A system in place by a company to ensure quality control for their services and/or product.


RFI - Request For Information

A request made by someone or something for more specific information.


RFP - Request For Proposal

A proposal request for a product or service.


RFQ - Request For Quotes

A quote request for a product or service.


ROAD - Return On Advertising Dollar

The amount paid for advertising vs. the return on the investment.


ROI - Return On Investment

The amount calculated to determine the return amount from the invested amount.


SE - Search Engine

Search Engines online. (ex. google.ca)


SEM - Search Engine Marketing

Marketing your business within search engines. For SEM Articles, click here >


SEMPO - Search Engine Marketing Professional Organization

An "Internet Marketing Service" based company.


SEO - Search Engine Optimization

"Optimizing" your website for better search engine placements.


SEO - Search Engine Optimizer

Internet marketing company specializing in optimizing your website for better performance online.


SEP - Search Engine Placement

The location your company website is listed when searching online.


SEP - Search Engine Positioning

The act of marketing your website online in order to position your company properly.


SEP - Search Engine Promotion

Promoting your business on the internet and within Search Engines.


SERPs - Search Engine Results Pages

The page results given from any particular search engine.


SEs - Search Engines

Search engines (plural).


SES - Search Engine Strategies

A strategy created in order to increase the amount of traffic & sales to your company.


STATS - Statistics

Your website performance statistics


TLD - Top Level Domain

Your main website directory link, (ex. www.seoconsultants.ca, NOT www.seoconsultants.ca/ontario/)


URL - Uniform Resource Indicator

URL's are the "points to that space". If your space is "www.seoconsultants.ca, the the url is "www.seoconsultants.ca"


W3 or WWW - World Wide Web

Visit: http://www.w3.org


Y! - Yahoo Directory

One of the most comprehensive directories online, visit: http://ca.dir.yahoo.com/Business_and_Economy